Really? You call this "safe"?!
Sure the styling is a mite derivative - but that's a lose-lose bet anyway: do something different and the exact same people will complain it's too out there!
Like it or loathe it, it's a far-from lousy riff on Grand Seiko' schtick, but for £300 - pretty ballsy move - and unlike 95% of the brag-factor brands, they've even bothered to colour-match the date wheels!