Bremont - what have they done?

[Fullbreakfast]

Strangely the first thing I think of is this:



Davide Cerrato obviously fancies himself as a modern day Lord Percy.

Gary

I think he sees himself more in the mould of Leonardo Acropolis:

[Rev-O]

They've gone from Bre-montre to Bre-monstrosity.

Still, at least the prices are the same.

[earlofsodbury]

They've gone from Bre-montre to Bre-monstrosity. ...

Followed by Bredundancies, and then Breceivership...?


Funny how everything prefaced by "Bre-" turns to s***.

[monogroover]

Followed by Bredundancies, and then Breceivership...?


Funny how everything prefaced by "Bre-" turns to s***.

Not everything, fortunately :)

[Rev-O]

Followed by Bredundancies, and then Breceivership...?


Funny how everything prefaced by "Bre-" turns to s***.

Breakfast? My high fibre cereal certainly does. Keep me regular as (imported) clockwork.

[HectorHughMunro]

Well, I just ordered one of the old models!

At these prices, given they are mostly Sellita and can be repaired cheaply if the company goes bust, they’re starting to look reasonable, especially when you combine them with voucher codes.

The problem they really had was Tudor. Tudor became very successful and Bremont found themselves priced above it. Longines too has had a creative spurt at around £3k or below. If you put a Pélagos next to Bremont at full price, I don’t think I would take the Bremont.

The CEO was right about pushing the price down. Unfortunately, if they move the manufacturing to Switzerland, you might as well buy a CW Trident for £1k.

[Christian]

Well, I just ordered one of the old models!

At these prices, given they are mostly Sellita and can be repaired cheaply if the company goes bust, they’re starting to look reasonable, especially when you combine them with voucher codes.

The problem they really had was Tudor. Tudor became very successful and Bremont found themselves priced above it. Longines too has had a creative spurt at around £3k or below. If you put a Pélagos next to Bremont at full price, I don’t think I would take the Bremont.

The CEO was right about pushing the price down. Unfortunately, if they move the manufacturing to Switzerland, you might as well buy a CW Trident for £1k.

True. Although I’m not sure they had previously settled on what segment of the market they were aiming for. Whilst most models seemed to be the same market as Tudor they were pursuing the in-house movement and had quite a few pieces (mostly with bits of other things incorporated into the rotor) at much higher prices. It feels to me like it’s only now they have set their stall at chasing the lower end of the luxury market.

[Hammond]

True. Although I’m not sure they had previously settled on what segment of the market they were aiming for. Whilst most models seemed to be the same market as Tudor they were pursuing the in-house movement and had quite a few pieces (mostly with bits of other things incorporated into the rotor) at much higher prices. It feels to me like it’s only now they have set their stall at chasing the lower end of the luxury market.

Yet their new releases start at £2500 and end at £5400 for something with a bit of gold sprinkled on it. Tudor start at £1700 for something ladies, £2860 for a Ranger which is arguably where the comparison truly begins, and then go up to just over £6k for a chrono with some gold bits.

I don't think they're targeting a different market at all - it's exactly the same people, being asked to buy a technically deficient product that affords Bremont a higher margin. Nothing wrong with that, they can do what they like and it will probably work, but it will put people like "us" off.

[TaketheCannoli]

I don’t blame you. I built this on their MBII simulator today and absolutely love it. If only I could afford it :(
[IMG][/IMG]

Well, I just ordered one of the old models!

At these prices, given they are mostly Sellita and can be repaired cheaply if the company goes bust, they’re starting to look reasonable, especially when you combine them with voucher codes.

The problem they really had was Tudor. Tudor became very successful and Bremont found themselves priced above it. Longines too has had a creative spurt at around £3k or below. If you put a Pélagos next to Bremont at full price, I don’t think I would take the Bremont.

The CEO was right about pushing the price down. Unfortunately, if they move the manufacturing to Switzerland, you might as well buy a CW Trident for £1k.

[HectorHughMunro]

I don’t blame you. I built this on their MBII simulator today and absolutely love it. If only I could afford it :(
[IMG][/IMG]

The going rate seems to be 30% below RRP with some occasional freebies. If you fancy it, it might be a good idea to make an offer to an AD. I wonder if that 30% level comes from Bremont to shift inventory. Yes, I like that one. The one I went for (if it turns up) is the Ionbird which seems to do what the Longines Zulu does but in an expensive titanium Trip Tick case.