How Hodinkee's Big Bet on a Watch Business Backfired

[Tokyo Tokei]

I wonder if that's it then? This being the canary in the coal mine. The oxygen in the watches-as-lifestyle pit finally running low. With no quick "investment" potential ("Any moons or mercurys?") watches just go back to being like a good suit. You need one, maybe two, but you don't need a daily update on every new trouser or blazer. At least, for most people.

[JGJG]

I wonder if that's it then? This being the canary in the coal mine. The oxygen in the watches-as-lifestyle pit finally running low. With no quick "investment" potential ("Any moons or mercurys?") watches just go back to being like a good suit. You need one, maybe two, but you don't need a daily update on every new trouser or blazer. At least, for most people.

Ha - well put!